president’s choice
black label pizza

There's an art to pizza making, and it all starts with the dough. If you want an authentic, Italian pizzeria-style crust that's crisp and bubbly on the outside, but light and fluffy inside you've gotta give a toss. Maybe even a few. Then you top it with premium ingredients. And while you're at it, why not make it in Italy, too. If all that seems like too much work, you're in luck, because there's a new find in your freezer section.

in this project:

• television

• online ads + video

• radio

• email

• in-store signage

• mobile

• experiential